Hi, Iโ€™m Martina.

I approach business challenges through a combination of research methods and design practices that always put the user at the center.

Being equally strategic, empathic, idealistic, and pragmatic, my work spans from speculative concepts to ready-to-implement actions.

People are my source of inspiration. Navigating complexity to identify clear insights my superpower.

My way of life swings between organizing everything in spreadsheets and embarking on adventures with no plan and a craving for the unexpected. If I wasnโ€™t a designer, Iโ€™d be an oceanographer.

Currently, I design everything digital at Edenspiekermann Berlin.

Selected work

DSC00443-4-1

Product Design, User Research๐Ÿ”’

๐Ÿ”’Enabling newsrooms to build a data culture๐Ÿ”’

cover_thesis

User Research, Service Design

Transforming School Orientation into a formative experience

Most of my work is confidential. Get in touch to learn more.

DSC00443-4-1

Product Design, User Research๐Ÿ”’

๐Ÿ”’Enabling newsrooms to build a data culture ๐Ÿ”’

cover_thesis

User Research, Service Design

Transforming School Orientation into a formative experience

Most of my work is confidential. Get in touch to learn more.

My approach

approach_4

People. People. People.

Users, clients, teammates. There's nothing more insightful than getting people together and listen to what they have to say.

approach_1

The power of visualization.

Whether it's pen and paper or polished artworks, images are the most universal language we can use.

approach_6

Paint the process.

Cross-functional teams' collaboration can get very complex. By visualizing the process we align understanding and expectations. 

approach_5

Show work in progress.

Present drafts. Test soon. Iterate. Spot mistakes early on and don't be afraid of changing direction.

approach_3

Standards enable creativity.

I see conventions as a point of inspiration. They allow us to not reinvent the wheel and leave space to new ideas.

approach_8

Measure impact.

Good design is effective and ignites change. Setting measurable objectives allows us to keep track of growth.

approach_4

People. People. People.

Users, clients, teammates. There's nothing more insightful than getting people together and listen to what they have to say.

approach_1

The power of visualization.

Whether it's pen and paper or polished artworks, images are the most universal language we can use.

approach_6

Paint the process.

Cross-functional teams' collaboration can get very complex. By visualizing the process we align understanding and expectations. 

approach_5

Show work in progress.

Present drafts. Test soon. Iterate. Spot mistakes early on and don't be afraid of changing direction.

approach_3

Standards enable creativity.

I see conventions as a point of inspiration. They allow us to not reinvent the wheel and leave space to new ideas.

approach_8

Measure impact.

Good design is effective and ignites change. Setting measurable objectives allows us to keep track of growth.

2020 ยฉ Martina Dellepiane