Hi, Iโm Martina.
I approach business challenges through a combination of research methods and design practices that always put the user at the center.
Being equally strategic, empathic, idealistic, and pragmatic, my work spans from speculative concepts to ready-to-implement actions.
People are my source of inspiration. Navigating complexity to identify clear insights my superpower.
My way of life swings between organizing everything in spreadsheets and embarking on adventures with no plan and a craving for the unexpected. If I wasnโt a designer, Iโd be an oceanographer.
Currently, I design everything digital at Edenspiekermann Berlin.
Selected work
Product Design, User Research
Enabling newsrooms to build a data culture
User Research, Service Design
Transforming School Orientation into a formative experience
Most of my work is confidential. Get in touch to learn more.
Product Design, User Research
Enabling newsrooms to build a data culture ๐
User Research, Service Design
Transforming School Orientation into a formative experience
Most of my work is confidential. Get in touch to learn more.
My approach
People. People. People.
Users, clients, teammates. There's nothing more insightful than getting people together and listen to what they have to say.
The power of visualization.
Whether it's pen and paper or polished artworks, images are the most universal language we can use.
Paint the process.
Cross-functional teams' collaboration can get very complex. By visualizing the process we align understanding and expectations.
Show work in progress.
Present drafts. Test soon. Iterate. Spot mistakes early on and don't be afraid of changing direction.
Standards enable creativity.
I see conventions as a point of inspiration. They allow us to not reinvent the wheel and leave space to new ideas.
Measure impact.
Good design is effective and ignites change. Setting measurable objectives allows us to keep track of growth.
People. People. People.
Users, clients, teammates. There's nothing more insightful than getting people together and listen to what they have to say.
The power of visualization.
Whether it's pen and paper or polished artworks, images are the most universal language we can use.
Paint the process.
Cross-functional teams' collaboration can get very complex. By visualizing the process we align understanding and expectations.
Show work in progress.
Present drafts. Test soon. Iterate. Spot mistakes early on and don't be afraid of changing direction.
Standards enable creativity.
I see conventions as a point of inspiration. They allow us to not reinvent the wheel and leave space to new ideas.
Measure impact.
Good design is effective and ignites change. Setting measurable objectives allows us to keep track of growth.